THEO is Japan’s first discretionary investment service by robot advisor for individuals using smartphone. The service allows them to start investment from 100,000 JPY via smartphone. By answering 9 simple questions, the company’s proprietary robo-advisor’s algorithm selects optimum combination from about 6,000 ETFs in 2 minutes and provides discretionary investment management.

The service provides a free check to deliver the best plan of money management for each user. As the free check is very simple with answering only 9 questions, the company also disclosed that the number of the free check users reached 70,552. The data shows 39% of all users started THEO with the minimum deposit of 100,000 JPY. THEO, as a new type of money management, has steadily gained users.

Looking at the user data of THEO for the 100 days the company reported, 87% of the users were almost inexperienced people for money management. Focusing on under the age of 30, 90% of them are inexperienced. The company believes that the style of money management will be significantly changed by robo-advisor and internet tehnology.

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